Built out of frustration, we formed a brand grounded in transparency and honesty. A brand that would resonate today, creating conversations tomorrow.
Using our professional practices, our 1-bedroom apartment became an R&D laboratory and fulfillment center. Utilizing Shayna’s skillfulness as a master cosmetologist, we concentrated on using simple organic oils and herbs to create aromas that calmed the nerves, soothed the skin, and nourished the hair. Employing Wendell’s industrial expertise, we made sure the logistics from beginning to end formed an incredible customer experience.
Who could blame us? We knew there were others who suffered the same frustrations. Our purpose was to create a natural solution.