FDRW

Franklin Delano Roosevelt Walton was an artist at grooming. The way he paired soaps, shaving creams, colognes, and oils created a beautiful scent unmatched. As a child, I would flick through and spray multiple bottles, replicating, but not fully understanding I was opening my world to men’s grooming. He instilled the heart of entrepreneurship within me. He focused my attention on cultivating a business invested in enhancing a man’s confidence from within. From his resilience and love, his grandson, dedicated to start a men’s grooming company with him in mind.